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I’m Geena Matuson,
arts technologist, educator,
author and speaker.

A multimedia storyteller, I use print, digital, web, video and social to tell cohesive stories that prioritize relationships.

Endeavor with Student Entrepreneurs

Endeavor with Student Entrepreneurs

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Yes, it’s the name of a ship, but “Endeavor” is also the name of my new multimedia series focused on university student entrepreneurs in the US, and how they balance — or struggle with — the pressures of school and work.

Throughout my one-year Masters program at Newhouse, I’ve been working with the Syracuse University Blackstone LaunchPad powered by Techstars. I’ve learned more about my own business, and am finally giving myself the tools to become a successful creative entrepreneur. This spring, I enrolled in a class called “Web and Mobile Story Production.” (We mostly called it “Multimedia Storytelling.”) This, I thought, was the perfect opportunity to learn new tools while reviving an old project: Meeting In The Media.

The content plan for Meeting In The Media has morphed over the last few months, now solely focusing on interviews, videos and podcasts with media specialists and entrepreneurs.

For my final class project, we were tasked to create a multimedia package incorporating video, podcast, and marketing strategy — all geared towards magazine sales of our content. So, I created Endeavor. I was able to explore and research the topic of holistic wellness among entrepreneurs while recording and reporting. The classwork accountability helped me to fully flesh-out this idea, and I started to interview these student entrepreneurs all over Syracuse University.

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This 30-second promotional video was a demo: I created this entirely on an iPhone 7 using Adobe Rush, a new product for desktop and mobile. In the future, I’ll also use this tool to create vertical video for further social media reach. As you can see, I gathered quite a variety of interview footage for video, podcast, and written content.

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I look forward to this creating more content about student entrepreneurs, and doing more with Meeting In The Media. As an entrepreneur, myself, I understand it can be hard to find a community of people with whom you can share thoughts, ideas and, ultimately, feelings about the work you’re doing. Add the fact we’re also students, and it can feel isolating. I’m hoping to give other student entrepreneurs the opportunity to find others with whom they identify — and hey — maybe even create a network.

You can follow for more at meetinginthemedia.com.

Endeavor with Tay Lotte of Ravle, Inc.

Endeavor with Tay Lotte of Ravle, Inc.

Dean Branham's Story Room

Dean Branham's Story Room