GeenaMatuson_Headshot_01-Circle.png

I’m Geena Matuson,
arts technologist, educator,
author and speaker.

A multimedia storyteller, I use print, digital, web, video and social to tell cohesive stories that prioritize relationships.

Creator Institute: Writing a book about the struggle of creators as community builders

Creator Institute: Writing a book about the struggle of creators as community builders

GeenaMatuson_Stock_Creator-Institute_Book_Artists.jpg

My greatest passion is writing, and my greatest goal in life is to write books. I’ve said this aloud so many, many times and, yet, this is the first time I’m sure I’ve put it in writing.

Among all the things I enjoy, such as sharing information and connecting people in order to achieve mutual goals (ha, that’s a nice plug, right?) — writing books is right at the top. I recently joined a program called Creator Institute to keep me accountable to completing a book, and moving me into publishing. Developed by entrepreneur and Georgetown University Professor Eric Koester, this nine month program is already providing me guidance and structure to help me achieve my goals.

I was actually introduced to this program by my classmate at Whitman, Randy Ginsburg. It’s kinda funny, in a way. In the fall, Randy asked to borrow a book for a paper we had to write. In the spring, he came to one of my classes and introduced the book he had written.

How fortuitous I should have gone to school for Arts Journalism, as my non-fiction book is largely interview-driven and focused on the meeting of art and technology. Much of the research and interviews I conducted throughout the year have laid a foundation for this work, and I’m excited to move forward.

At present, my thesis focuses on artists as community builders outpaced by real estate developers who notice a change in once-declining areas. This change is the work of a cultural shift and growth cultivated by creatives in these cheaper, rundown areas. Many creatives undervalue themselves and don’t have the business skills to develop themselves to scale alongside these communities. They can’t afford these areas, and are forced out.

The book would focus on real-life stories and experiences from those creatives who identify with this experience, and those who once struggled but were able to turn their art into a business. Input and stories from those in real estate, arts in the economy, and the arts as it relates to public health and culture, will also take focus.

While other books and content focus on the economic impact of this group, my goal is to use these facts, examples and stories to empower the creative class. I aim to guide creatives towards actionable steps they can take to grow into the creative entrepreneurs they truly are. We know the business world can see you, creatives — now it’s time to see yourself, and harness the power you wield.

By shining a light on this societal perception of the artist, I also aim to expose the artist’s own detrimental thinking; we undervalue ourselves because that’s what we’ve always been told — so let’s change the narrative.

If you’re interested in speaking with me on any of these topics and/or have contacts who may be able to guide me or contribute to this work in some way, please reach out and contact me!

Next Gen Summit 2019: Removing walls and connecting young entrepreneurs

Next Gen Summit 2019: Removing walls and connecting young entrepreneurs

Rebranding and communicating my goals

Rebranding and communicating my goals