Rebranding and communicating my goals
My website for “The Girl Mirage” began as a website for my art. Over the last few years, I started to use it as a job portfolio site, and lines were blurred between my work and my art. I have worked as a graphic designer, and I love to teach it — but it’s not the work I like to do. When looking at my current portfolio on thegirlmirage.com, people often think the presentation alone is my work. In reality, my work is the content being presented — strategies, brand identity, frameworks and processes, messaging, video and production. (I just happen to be very good at designing presentations; I love creating frameworks, what can I say?)
My life goal has always been to write books, both fiction and non-fiction, and to speak about my interests in communication. My website, however, was doing too many things in one area, and not enough in another — no one had any idea of my goals, and some didn’t even know I write.
It’s hard, I always say, to present yourself online. You can create messaging and branding for others, but it’s hard to see what information you should share, yourself. You know yourself, and it’s hard to see that you haven’t communicated an aspect of yourself that is intrinsic to you. After all, you know you; it’s easy to forget others don’t know everything you know about you. It’s ironic, considering you probably have a website so others can figure out who you are, connect with you, and potentially buy your product or service.
As I started to work on Meeting in the Media and AIY Studio — turning my freelance work as web developer and designer into a business — I realized that I wasn’t communicating my goals, and no one knew what the hell I was doing.
I always advise others to “have a central hub for all of your work, such as one website to which all of your social media accounts link.” However, when you have multiple websites and brands, you need a hub for your hub — and that’s what I’d been missing.
So, I decided to sever “The Girl Mirage” from Geena Matuson — at least, as far as websites go. I’m focusing on a top-down approach to all of my work, with geenamatuson.com — me, Geena Matuson — at the top. My work trickles down into the various other websites and avenues of my work based on my goals and audiences.
Moving forward, thegirlmirage.com will look different, and will focus solely on my artwork and art-related initiatives. You can commission me for my work, and I’m always open to collaborations. You can follow my new social media expressly for my art @thegirlmirage on Twitter, Facebook, and Instagram.
Now, I’m working on my own personal brand as an arts technologist, educator, author and speaker through geenamatuson.com. I’ll also host portfolio samples to give credibility to my words. I’m looking for opportunities for speaking, such as TEDx, and publishing. I’ve always been a multimedia storyteller, and now I’m finally telling my own story.