GeenaMatuson_Headshot_01-Circle.png

I’m Geena Matuson,
arts technologist, educator,
author and speaker.

A multimedia storyteller, I use print, digital, web, video and social to tell cohesive stories that prioritize relationships.

Instagram Content Workshop with SU's Hendricks Chapel and immigrant community

Instagram Content Workshop with SU's Hendricks Chapel and immigrant community

Geena Matuson (@geenamatuson) with Tay Lotte of Ravle, Inc. (@ravle) leading workshop on content creation and marketing with Instagram. Pictured with Gail Riina and Basadi Dibeela of Syracuse University’s Hendricks Chapel and members of the Congolese community in Syracuse, NY. May, 2019.

Last month I was connected with Hendricks Chapel through Syracuse University’s Blackstone Launchpad powered by Techstars. I was asked if I’d like to run a two-hour workshop on content creation and marketing strategy for Instagram. But that’s not all; the presentation was for the Congolese immigrant community in the area, a group that works with SU and other organizations to help the community grow and thrive.

I excitedly agreed, and started to prepare the presentation materials. Working as an Adobe software lab instructor all year, I’ve learned how much you can realistically cover in a one or two-hour span of time. On top of this, I was told there would be a translator present, which might cut time in half. This idea in mind, I geared the workshop towards Instagram, as opposed to the entire world of social media.

Social media strategist Katie Reahl of Ravle, Inc. gives demo with Geena Matuson (@geenamatuson) for workshop on content creation and marketing with Instagram for Syracuse University’s Hendricks Chapel, May 2019.

To help give visual aids and some more expertise, I pulled in an amazing content creator: Tay Lotte, co-founder of Ravle, Inc. Tay was also recently featured in the Blackstone Launchpad series “50/50” on female entrepreneurs. After interviewing her for the first video in my new series “Endeavor” on student entrepreneurs, I knew she’d be the perfect content creator for the workshop. Tay pulled in Katie Reahl, the company’s social media strategist, and the workshop was born.

Social media strategist Katie Reahl and Co-founder Tay Lotte of Ravle, Inc. give demo with Geena Matuson (@geenamatuson) for workshop on content creation and marketing with Instagram for Syracuse University’s Hendricks Chapel, May 2019.

It was so amazing to work not only with professionals who could teach me more about strategy, but to work alongside other female entrepreneurs. Katie gave amazing walkthrough demonstrations of the content, and Tay really took the time to explain their processes.

At various points in the presentation, we paused and spoke about different apps — such as VSCO — and how to use them. We had some technical difficulties (roughly decade-old equipment designed for PC hookup versus our Apple products), but it worked in the group’s favor.

Because the gathering was small, we were able to give participants one-on-one help setting up their Facebook pages in order to link them to their Instagram profiles. You need a Facebook page in order to convert an Instagram account to a business profile, so that you can add an email address, see analytics, and run ads.

Geena Matuson (@geenamatuson) helps workshop participant setup Facebook business page during her Instagram Marketing workshop with Syracuse University’s Hendricks Chapel, May 2019.

We also talked about understanding which platform works best for your business based on your target audience, and took a closer look at identifying content per platform, and brand messaging per platform.

We definitely covered a lot, and it was an awesome workshop — one I’d run again with any community or group. You can learn more about the workshop presentation in my previous post, too.

Blackstone LaunchPad Founders Circle

Blackstone LaunchPad Founders Circle

Ravle: Case Study for Instagram Content Strategy

Ravle: Case Study for Instagram Content Strategy