GeenaMatuson_Headshot_01-Circle.png

I’m Geena Matuson,
arts technologist, educator,
author and speaker.

A multimedia storyteller, I use print, digital, web, video and social to tell cohesive stories that prioritize relationships.

AIY Studio: Empowering creative entrepreneurs

AIY Studio: Empowering creative entrepreneurs

Sample identity branding design for “Art Inspires You” AIY Studio (@artinspiresyou), launching 2019.

Sample identity branding design for “Art Inspires You” AIY Studio (@artinspiresyou), launching 2019.

Creatives create communities, but are often outpaced by city development in these activated areas where creatives revived the culture. Many don’t realize they are entrepreneurs; most haven’t been given the tools to cultivate their brand as a business, which would enable them to scale alongside these changing communities. More often than not, artists themselves don’t see their own value; they don’t realize their initial community work has cascading effects on the economy. These creatives are financially forced out of areas they helped to grow, and the cycle repeats.

Creatives cultivate culture. How do we go emphasize the role of artist in society?

As an arts technologist and entrepreneur, I’ve spent my lifetime working to help creatives help themselves. Now, I’m launching AIY Studio, or “Art Inspires You” Studio. The AIY Studio mission is to empower creatives with a voice in the digital world and beyond, giving them the tools to be their own brand managers and realize success as creative entrepreneurs.

We first provide the tools to help craft and communicate your identity to the world online through website, writing, and holistic identity packages. This starts with a guided workbook that dives into your current messaging and perception of your work and your self image. We craft your story in order to drive value towards your work, and allow you to see your own value. Your story is authentically you; we help you to focus on communicating your cohesive story. Based on your package, we help to streamline your social media, creating a cohesive digital, public-facing story. We then use your provided content to create a website with your new messaging.

Every package includes an educational component. Our custom tutorials will help you use these digital tools, such as your website platform, file sharing services, or understanding of where and when to share our story. The identity package also includes free access to one of our workshops.

This is the second way in which we provide value to clients, driving the AIY Studio mission and goals. Workshops cover tactical, actionable skills such as “the steps to writing a grant,” or “how to price your work or services.” Motivational content focuses on changing your perception of self, getting — and staying — motivated, networking and sharing your story, and more. These workshops will bring experts in these areas to provide experience beyond the AIY Studio team, connecting workshop attendees with additional networking and opportunity for growth. In the future, we would like to offer workshop series based on the response to these one-time or two-part workshops.

The current target is mid-level creatives who have full-time jobs, whether or not in the arts, who actively pursue their craft on the side. This group has the desire to turn their craft info a full-time pursuit and scalable business, and the means to invest in themselves.

As a client, you also have access to the “Client Portal” with tips and tutorials. While we have a publicly accessible Facebook community, clients have access to a private community with faster response time and a network of others who have worked with AIY Studio. In the future, we aim to add online courses, a print and digital magazine, shop services, sales and marketing to our list of services. Features, discounts, domain names and more are just a few perks of working with AIY Studio.

The goal is for our client to turn their viewers into followers into customers and collaborators, treating their work as that – work – scaling their business as creative into a sustainable full-time job, run by a creative entrepreneur — you.

 
Rebranding and communicating my goals

Rebranding and communicating my goals

Newhouse Graduation with Goldring Arts Journalism

Newhouse Graduation with Goldring Arts Journalism