GeenaMatuson_Headshot_01-Circle.png

I’m Geena Matuson,
arts technologist, educator,
author and speaker.

A multimedia storyteller, I use print, digital, web, video and social to tell cohesive stories that prioritize relationships.

Pivot to fulfill your "Why": Finding your value with Gly Gabriel

Pivot to fulfill your "Why": Finding your value with Gly Gabriel

Gly Gabriel of New Norm Media records himself speaking with Next Gen founders Dylan Gambardella and Justin Lafazan at #NGS2019.

Gly Gabriel of New Norm Media records himself speaking with Next Gen founders Dylan Gambardella and Justin Lafazan at #NGS2019.

I sat down with Gly Gabriel at the 2019 Next Gen Summit in NYC, looking for advice about sharing my personal message and developing my brand as public speaker and realizing my goal of creative entrepreneur.

This four-minute audio clip features brand and entrepreneurship advice from Gly, a content creator, brand strategist, speaker and coach. Focus on the mission and not the product, he says, and provide value to others — because you are valuable.

In our meeting, Gly tells me about his video marketing and branding business, New Norm Media. He explains, “I got into videos really randomly; basically I went to school and studied biomedical engineering in Harvard, went to Wall Street and did finance for a couple of years, and traveled for a year — which has been completely random — making tons of pivots.

I got into video because I had a message, I was like ‘hey take actions in spite of your fears in order to have the life you want to design; really fulfill on your dreams’ and such. And so, I started putting out videos about that — I didn’t go the traditional route at all, I just took some YouTube videos and then started creating content, and then pitching people and me doing it for them.”

He was initially focused on creating video content, and then “I checked in with myself. I asked: how has it been going? What do I believe i can be world class at?”

I really appreciate his perspective. He tried his hand at many things and, while it’s good to understand or know different tools and processes, being an expert in one thing really increases the value you can offer to others.

“It’s not necessarily [about] me creating content, for me it’s connecting with people and really listening to what it is that they want — what their goals and challenges are — and really helping them get clear on what their strategy is…it’s always important to be evaluating from the things you’re learning. If you get to a point where you just need to change the strategy — you make that pivot.”

Something I heard in almost every conversation at the summit was, "I like to provide value to others." Gly is soon launching an entrepreneur accountability community, something I know many entrepreneurs can use.

Over time, I've had more and more trouble doing work for myself, justifying the work as "valuable" because I didn't see a direct benefit for someone else. I know bettering and working on myself will allow me to provide more value to others while also feeling fulfilled and successful. It's hard, however, to turn-off the mindset of providing for another person beyond myself. This is why accountability to another person, or group, is so important. I'm not only sharing my goals with the world in order to push myself towards fulfillment, but it also allows me to put faces — people — behind the work I'm doing "for myself."

Quoting Simon Sinek, Gly says, "start with the why, and then from there you can work your way and think, okay, how can I fulfill on this 'why' and what does that look like?"

Gly notes two books: ‘Start with Why’ by Simon Sinek and ‘The Lean Startup’ by Eric Ries. You can also listen to the podcast on Soundcloud.

Tips from TEDx speaker Tayo Rockson: Own your narrative

Tips from TEDx speaker Tayo Rockson: Own your narrative

Next Gen Summit 2019: Finding my place as an entrepreneur

Next Gen Summit 2019: Finding my place as an entrepreneur