I craft frameworks and strategies across brand identity and messaging, development of target audience, and cross-platform content strategy. This work often also includes social media and digital marketing strategies.
I strategize and manage campaigns with data analysis, reporting and optimization. Certificates in digital marketing and analytics across Facebook Business Manager and Google, including PPC, SEO/SEM, and display ads.
My work in multimedia production is rooted in my undergraduate degree followed my graduate studies, and ensuing work in video and audio productions.
I work in WordPress cPanel and with Squarespace for website development and design that is responsive and mobile-ready. This work includes hosting configuration, SEO/SEM, plus use of code; HTML and CSS.
I work across print, digital, web, video and social to tell a cohesive story and drive marketing strategies. I translate technical content into print and video tutorials, training others the processes to work more effectively.
As an expert user and software instructor for Adobe products, I use these programs to design for print and digital.