I craft frameworks and strategies across brand identity and messaging, development of target audience, and cross-platform content strategy. This work often also includes social media and digital marketing strategies.



Digital and print magazine catered to and featuring university student entrepreneurs, with a focus on how they balance — or struggle to balance — school and work.

Endeavor is run under parent company Meeting in the Media, offering podcast and video interviews featuring media specialists and entrepreneurs. Parent company social media platforms are utilized to drive sales to the magazine with a “buy now” CTA across channels.

Multimedia package includes brand identity and messaging, videos, podcasts, journalistic editorial pieces, and free download with newsletter sign-up. I created Endeavor from concept to branding to strategy, including all content and the multimedia package itself.